Difficult Watch

Inspired by the neon lights of the flashy Shinjuku district of Tokyo, this new watch out of Japan is sure to draw plenty of attention when you check the time.

The Kisai Denshoku watch is crafted from aluminum and stainless steel, and tells time using a unique set of stacked orange LED bars.

A press of the rectangular display button starts an animated sequence that shows the time in three steps. First stage shows the hours, then the second displays ten minute intervals, followed by a third pass that displays the single minutes. Confused? Maybe this simple Flash animation will help illustrate how the Denshoku works:

There’s also an animation mode that lets turns on a lighting sequence once every minute for 12 minutes after checking the time. Why? Dunno. But it sure does look purty. You can even adjust the brightness of the LEDs to conserve battery life.

The Denshoku is available in either black or bright silver brushed metal finishes including worldwide shipping